What should counseling aim to reinforce in a Marine's performance?

Counseling should aim to reinforce good performance in a Marine's activities because it serves as recognition and validation of their efforts and achievements. This positive feedback can motivate Marines to maintain or improve their current level of performance, fostering a culture of excellence and encouraging them to continue pursuing their goals effectively. By highlighting strengths, this approach helps build confidence and morale, which are crucial elements in a unit's overall effectiveness and cohesion.

Counseling focused on reinforcing good performance also establishes a foundation for constructive discussions about areas for improvement, creating a balanced approach that promotes personal and professional growth. It shifts the focus from merely correcting mistakes to encouraging Marines to build upon what they are doing right, ultimately leading to a more engaged and self-motivated force.